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From embeds 0. Number of embeds 1. Downloads Shares 0. Comments 0. Likes 0. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. Visibility Others can see my Clipboard. Based on more than sixty years of research into the psychology of persuasion, Yes! Often counterintuitive, the findings presented in Yes! Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes!

Pre-suasion by Robert B. Are you struggling to make sales? Are you failing at your pitches? If then, you're probably not doing the Pre-Suasion right.

Robert Cialdini is the New York Times best-selling author of Influence, and now he is back with Pre Suasion, which is an insightful, timeless read that has already garnered many positive reviews. Pre-Suasion will prepare you on how to be an excellent persuader that can make your targeted audience go "YES. And that crucial moment, the small window of time is known as Pre-Suasion.

This book is not just about what you do before delivering the message, which is equally, if not more important than persuasion itself.

It's also about recognizing that opportunity before the actual message and seizing it. As Robert Cialdini says, altering a listener's belief is not necessary, but redirecting the audience's focus of attention before a relevant action is.

Be prepared to be mind-blown by the lessons of this book. If you truly wish to gain Life Changing Persuasion Skills, this book is definitely the perfect book for you. The Time for Thinking is Over! Time for Action! Pre-Suasion: A Complete Summary! Known as the "Godfather of Influence," he is also the author of the bestselling book Influence which is listed on Fortune magazine's 75 Smartest Business Books of All Time.

His first work in over thirty years, Pre-Suasion tells us an artful way of capturing someone else's attention. Cialdini also shares some techniques that, if applied, will make someone an excellent persuader.

Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. Pre-suasion also focuses on when to influence, rather than how. The time to beginning influencing people is before they realize they are being influenced.

Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own. There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the audience has already been primed to consider a particular object or trait. The focus of attention will always seem more important and more likely to be a cause of other things. In the right contexts and messages, attention can be attracted through the use of sexual or threatening stimuli.

Threatening cues strengthen messages about fitting in and feeling safe. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread. A provocative and lively exploration of the increasingly important world of macroeconomics, by the author of the bestselling The Undercover Economist. Thanks to the worldwide financial upheaval, economics is no longer a topic we can ignore.

From politicians to hedge fund managers to middle-class IRA holders, everyone must pay attention to how and why the global economy works the way it does. Enter Financial Times columnist and bestselling author Tim Harford. How people perceive you at work has always been vital to a successful career.